WinHEC and MEDC hand help China for the first time IT releases the potential

Share cutting-edge technology showcase future innovative Microsoft technology the two sessions: the first WinHEC and MEDC China's it industry to help release the commercial potential of

Beijing, China, 21 June 2007-Microsoft's two major global technology Conference "2007 Windows Hardware Engineering Conference (WinHEC 2007 China)" and "2007 Mobile and Embedded Developer Conference (MEDC 2007 China)" was held in beijingliangmahefandian, this is Microsoft's largest technology industry event held jointly for the first time, is also held sixteen years WinHEC initial entry to China.

From their respective areas including IT experts, technical and business decision makers, software developers and hardware engineers, system engineers, driver developers and hardware manufacturers, mobile solution providers, third party partners, near 1,500 guests attended the scene, and with Microsoft senior technical experts to share more than 80 field technical symposium.

The current total of WinHEC and MEDC Assembly for a period of two days, will explore the impact of Chinese Windows hardware designers and engineers, Windows Mobile developers, emerging trends, and show the latest technological developments.

The main highlights include: from Microsoft headquarters of most leading hardware technical experts personally, and the Chinese industry Exchange Windows platforms for the latest technology, including Windows Vista and Windows Server 2008 the latest hardware technologies, Windows hardware driver to the latest technology; chat and demonstrates various Windows Mobile and Windows Embedded solutions and Embedded Vista; established the first Mobile for Windows Mobile solutions industry Union; add new Windows Embedded Gold partner. Participants will also have the opportunity to participate in the demonstration and training, sharing their own experiences, listen to experts in the Windows hardware engineering, Windows Mobile and Windows Embedded platforms of the future.

WinHEC China for the first time Microsoft Windows Hardware Engineering Conference (WinHEC) is an annual event in the Microsoft hardware, is Microsoft's unique design for personal computers, servers, hardware devices and drivers for the most forward-looking global hardware technical information has been the General Assembly is the 16th.

This year is the WinHEC conference first came to China, this represents the beginning of a new era, it not only marks the Microsoft will work together to domestic hardware manufacturers and industry together to create a Windows platform hardware design and business development of new trends, it also means that Chinese Windows hardware design and research level of rapid promotion has been supported by the international IT industry wide recognition.

At the same time, WinHEC as domestic hardware engineers, driver developers and hardware manufacturers provide touch hardware technology forefront technology development trend of rare opportunity.

WinHEC boost Chinese Windows hardware platform research and development of current WinHEC keynote revealing the Microsoft Windows Vista hardware platform's new vision, Windows Server 2008 (Longhorn) platform hardware development and hardware ecosystem trends, and covers the CPU and GPU, I/O systems, as well as emerging bus technology, home wireless technology, personal mobile storage technology and ultra-portable device of the latest technology development.

Responsible for Microsoft's Windows hardware Industrial Ecology Department of global Vice President of Jawad Khaki said: "WinHEC is focused on the Windows key science and technology, business models, and future directions of the best occasions, participants will be able to get the design and production of future best PC, server and fittings of related information.

I am very pleased to WinHEC first in China, this is China's IT industry provides a grasp of the Windows platform development trends and new opportunities in the market. Next we will build on Microsoft in China hardware innovation centre, with numerous partners, is committed to partner market competitiveness and product recycling, efforts to achieve mutual growth with partners, to jointly build a future of success. ”

Windows Mobile 6 for developers offer greater opportunity since last February in the global launch of Windows Mobile 6, the platform has attracted Chinese partners and end users.

Windows Mobile provides a consistent, flexible, powerful platform, device manufacturers, mobile operators, developers can easily develop as well as custom devices, services and applications that meet the needs of the target user. This provides partners with an opportunity to improve operational performance, and help them rapidly in the market equipment products and services.

The MEDC 2007 China Conference, expert panel discussions, case studies and thematic presentations help developers understand how to better optimize platform.

Discussion topics include enterprise solutions and the integration of Windows Mobile platform, the use of Windows Mobile 6 and Exchange Server 2007 to enhance mobile communications security, use Windows Mobile 6 's new features, .Net Compact Framework 3.5 and SQL Sever 2005 Compact Edition environment to develop new applications.

Windows Embedded partner eco-system, add new powerful today also announced that Microsoft Windows Embedded partner party

Case count two Gold Partner: Yuanfeng computer communication technology (Shenzhen) co., Ltd and Jiangsu Dongda IC system engineering technology co., Ltd. (SEUIC), as well as a silver partner: billion road electronic technology co., Ltd. These companies have already successfully applied to Windows Embedded products, within their respective areas to promote Windows Embedded Solutions, or to participate actively in the development of Windows Embedded technology. Windows Embedded partner program has been a partner of wide acceptance, it provides the most innovative embedded technologies, tools, training and marketing support, partner to strengthen in their respective fields of their competitive advantage, and in the competition.

Microsoft Corporate Vice President Zhang said: "in fact, the MEDC 2007 Chinese Assembly is very successful activities, we can better understand developers and partner needs, they can also learn about Microsoft's latest technologies, sharing their experiences.

Based on Microsoft's flexible and open platform, as well as a strong partner ecosystem, mobile and embedded solution developers can create innovative applications and services to meet the consumers ' life, desire and fashion needs. Innovation and cooperation is the Windows Mobile and Windows Embedded development of two key impetus. Chinese developers and partners use our platform to create world-class solutions has great potential, but this year the MEDC Assembly is the best proof. Through the establishment of local partnerships, promote the dissemination of knowledge and research and development, Microsoft will continue to invest in this ecosystem. ”